Established since 1994, it was in June 1999 that
Mother Hen, producer of frozen baby food “Home
Style”, was acquired by the Di Giovanni family.
It was learned very rapidly that it was just the beginning
of a success story. Mother Hen moves ahead of the
competition by creating baby foods “100% Home
style and 100% Natural”, without salt, sugar
and starch added, then deep frozen to seal all the
flavour and the nutritional properties. In June 2003,
Mother Hen was accredited Canada approved. The competition
produces baby food in preserves (jars) that sometime
contains additives, and even affect the taste.
Baby will be fed better with “Mother Hen”!
In January 2007, Mother Hen decided to turn “ORGANIC”
with its 6 Organic fruits purees and 6 Organic vegetables
purees plus 6 meat purees 100% Natural and 9 Toddler’s
Organic meals at 72% Organic. And if it was not enough,
in March 2007 Mother Hen decided to launch its own
line of Organic sorbets “European style”
in 7 flavours, one better than the others. In June
2007, continuing in the “ORGANIC” specialties
Mother Hen created a new variety of IQF Organic fruits
in 6 varieties Powered by a young and dynamic team
under the management of its president, Elio Di Giovanni,
carrying 35 years of experience in the food business
and processing, the company now operates with 35 employees
in an 18 000 sq.ft plant.
At the beginning, Mother Hen operated on 1 800 sq.ft.
The clientele is composed mainly of Pharmacies Jean
Coutu, with 275 sales points in Quebec, Ontario and
New Brunswick, followed by Uniprix, Pharmaprix, Familiprix
and Metro Supermarkets where Mother Hen is officially
listed as supplier as well as in Sobey’s/IGA
and Provigo/Loblaw supermarkets, which contributed
to increase the clientele at more than 1 200 sales
points in Quebec.
Our constant market growth seems to irritate major
baby food producers who are aware of their own market
being weakened. In a “Buyer/Seller2005”
survey held in drugstores throughout Québec,
A.C.Nielson reported in the “Top 20” products
sold, 18 of them most sold. Was Mother Hen baby food,
positioning her first for her chicken puree! As you
can see, Mother Hen knows how to draw attention! This
phenomenon is increasing every year since!
Looking at the future, Mother Hen is already being
solicitated by major food chains across Canada. Last
fall, some business meetings and participations at
two food shows in the regions of Toronto and Vancouver
resulted in successful negotiations with prestigious
names in the food network. Since the end of 2004,
Mother Hen products have been distributed in Ontario.
Negotiations are presently underway to enter Mother
Hen products in a major supermarket chain as well
as major drugstores. On their side Loeb Supermarkets
are progressively offering Mother Hen products as
well as more than 100 Shopper’s Drugmart and
Jean Coutu Pharmacies in the Toronto Metropolitan
and in the rest of the province of Ontario, Loblaw’s
and other major chains are coming on board
In 2007, Mother Hen’s participation at the
SIAL 2007 in Montreal opened another window on a world-wide
business market and impressed more than one, attracting
large enterprises operating world-wide. Mother Hen
is presently finalizing with a major chain in the
U.S.A. the production of a personnalized line of Frozen
Organic Baby Foods.
The US export market requires that the products be
F.D.A. certified, certain modifications be applied
to barcodes with adequate bilingual labelling on all
products ( English-Spanish ) in order to comply with
US Federal regulations. All procedures to conform
to regulations for quality control and HACCP norms
were applied and Mother Hen was accredited by the
Canadian Food Inspection Agency (CFIA) in 2005.
Mother Hen is constantly working on new products
for the delight of your little ones as well as the
well being of all the family. However our ultimate
goal is to develop and enhance quality frozen baby
Visit our website: www.motherhen.ca