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Mother Hen

Established since 1994, it was in June 1999 that Mother Hen, producer of frozen baby food “Home Style”, was acquired by the Di Giovanni family. It was learned very rapidly that it was just the beginning of a success story. Mother Hen moves ahead of the competition by creating baby foods “100% Home style and 100% Natural”, without salt, sugar and starch added, then deep frozen to seal all the flavour and the nutritional properties. In June 2003, Mother Hen was accredited Canada approved. The competition produces baby food in preserves (jars) that sometime contains additives, and even affect the taste.

Baby will be fed better with “Mother Hen”!

In January 2007, Mother Hen decided to turn “ORGANIC” with its 6 Organic fruits purees and 6 Organic vegetables purees plus 6 meat purees 100% Natural and 9 Toddler’s Organic meals at 72% Organic. And if it was not enough, in March 2007 Mother Hen decided to launch its own line of Organic sorbets “European style” in 7 flavours, one better than the others. In June 2007, continuing in the “ORGANIC” specialties Mother Hen created a new variety of IQF Organic fruits in 6 varieties Powered by a young and dynamic team under the management of its president, Elio Di Giovanni, carrying 35 years of experience in the food business and processing, the company now operates with 35 employees in an 18 000 sq.ft plant.

At the beginning, Mother Hen operated on 1 800 sq.ft. The clientele is composed mainly of Pharmacies Jean Coutu, with 275 sales points in Quebec, Ontario and New Brunswick, followed by Uniprix, Pharmaprix, Familiprix and Metro Supermarkets where Mother Hen is officially listed as supplier as well as in Sobey’s/IGA and Provigo/Loblaw supermarkets, which contributed to increase the clientele at more than 1 200 sales points in Quebec.

Our constant market growth seems to irritate major baby food producers who are aware of their own market being weakened. In a “Buyer/Seller2005” survey held in drugstores throughout Québec, A.C.Nielson reported in the “Top 20” products sold, 18 of them most sold. Was Mother Hen baby food, positioning her first for her chicken puree! As you can see, Mother Hen knows how to draw attention! This phenomenon is increasing every year since!

Looking at the future, Mother Hen is already being solicitated by major food chains across Canada. Last fall, some business meetings and participations at two food shows in the regions of Toronto and Vancouver resulted in successful negotiations with prestigious names in the food network. Since the end of 2004, Mother Hen products have been distributed in Ontario. Negotiations are presently underway to enter Mother Hen products in a major supermarket chain as well as major drugstores. On their side Loeb Supermarkets are progressively offering Mother Hen products as well as more than 100 Shopper’s Drugmart and Jean Coutu Pharmacies in the Toronto Metropolitan and in the rest of the province of Ontario, Loblaw’s and other major chains are coming on board

In 2007, Mother Hen’s participation at the SIAL 2007 in Montreal opened another window on a world-wide business market and impressed more than one, attracting large enterprises operating world-wide. Mother Hen is presently finalizing with a major chain in the U.S.A. the production of a personnalized line of Frozen Organic Baby Foods.

The US export market requires that the products be F.D.A. certified, certain modifications be applied to barcodes with adequate bilingual labelling on all products ( English-Spanish ) in order to comply with US Federal regulations. All procedures to conform to regulations for quality control and HACCP norms were applied and Mother Hen was accredited by the Canadian Food Inspection Agency (CFIA) in 2005.

Mother Hen is constantly working on new products for the delight of your little ones as well as the well being of all the family. However our ultimate goal is to develop and enhance quality frozen baby foods.

Visit our website: www.motherhen.ca

 

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