What's in a name?
In recent years, baby-naming has become
a massive industry. A quick Google search of, “baby
names” will yield over 7 million results! Whether
it’s most popular names, most enduring names, or
most unique names – it’s all about the name.
There are baby naming books, websites, seminars and consultants.
Baby names even make the headlines – think Apple,
Moses or Suri.
Its no surprise then, that personalized
baby gifts have become all the rage. Millions of dollars
each year are spent on customized books, toys, wall plaques
and CDs singing your child’s name. CDs are especially
popular, since long before we can read, we learn to love
the sound of our name. To adults and children alike, our
own name is one of the most comforting sounds we can hear.
As well as being comforting, a baby’s
name is crucial in testing auditory development. Infants
respond to the sound of their name as early as 3-6 months.
At 6-10 months babies will start to seek out the sound
source, most often for familiar sounds, like their name,
especially if spoken by a parent. Female voices tend to
get more response, likely due to the time in the womb.
A fetus usually begins to show responsive hearing as early
as 16 weeks.
Another powerful sound is of course, the
sound of music. For years, music therapy has been used
in pediatric hospitals around the world, with stunning
results. In one study, Brahms’ “Lullaby”
was played six times a day for five minutes in a premature
baby nursery. Infants there experienced faster weight
gain than babies hearing only regular speech on the same
So it’s not surprising that the combination
of music AND the child’s name would become a hit.
Song lyrics tend to be repetitive, which aids with learning
and retention. How many childhood concepts did YOU learn
with a little help from a song? Most of us in North America
still learn the alphabet by singing Twinkle Twinkle Little
Star. Just think of how much more engaging the experience
is when the child’s name becomes par of the song!
As a gift, customized CDs have become an
alternative to the usual books, toys and clothes. And
with a unique gift, we’re spared the dreaded necessity
of the gift-receipt! For a new-born, the baby gets to
hear his or her name sung as a lullaby, adding that personal
touch to the song. And toddlers get a huge kick out of
hearing a song being sung, just for them! This is especially
true for CDs with interactive lyrics like the Songs Just
For Me CD. (www.justforme.com) Unlike most personalized
CDs, this collection, aimed at kids 0-5, features popular,
recognizable tunes, rather than “generic”
unknown melodies. This familiarity helps the child latch
on to the song, and start the learning process more quickly.
Modern musical arrangements also make the CD more parent-friendly,
so you don’t mind that your child wants to hear
it again and again.
With all the time and effort parents put
in to naming their child, it’s no wonder why name-based
gifts have become so popular. So much for, “A rose,
by any other name…”
Just for Me Music Inc.
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